Since March 17, 2020, the South Florida community has been in lockdown in one form or another due to the global pandemic COVID-19. To date, there are 170,000+ deaths in the U.S., 773,000+ deaths globally and unfortunately Florida continues to lead in new cases nationally.

UNITYCOALITION|COALICIÓNUNIDA (UC|CU), the organization for the Latinx|Hispanic & 
Indigenous LGBTQ community, advancing Equality & Fairness, through Education, 
Leadership and Awareness, since 2002 – knew it had to take action to motivate the 
community to self-protect by wearing their masks. “We knew that our diverse and 
international community needed to understand the universal need and call to wear a 
protective mask to slow down the spread of this deadly virus.” Said UC|CU director Herb 
Sosa. “A Message of UNITY IN DIVERSITY | DIVERSIDAD EN UNIDAD, of the people – 
not government - where everyone was equal and empowered to make a difference.” 
added Sosa. Several hundred emails, calls and social media pleas later, along with a 
cohesive message, t-shirt and mask campaign, and the movement was born.
OUTFRONT Media, one of the largest outdoor media companies in the United States 
and Canada, stepped up to partner with UC|CU and bring this important campaign to the streets of South Florida. “We help people, places, and business grow stronger. Now 
more than ever before, we are committed to help our partners grow stronger. It is a 
nation of diverse demographics, lifestyles, and geographies.” From August 24th thru 
September 6, 2020, OUTFRONT will bring this important campaign to their digital 
shelters across Brickell, Edgewater & Wynwood neighborhoods.

Images are also featured in a Virtual Global Community Gallery, and across all social 
media platforms. To be a part of this campaign, or to purchase your own JUST WEAR IT.
|PONTELA Y YA. T-shirt to help our Community in need. Proceeds benefit our MicroGiving Emergency Fund for LGBT Hospitality Workers and Artists fund.