UNITY COALITION|COALICIÓN UNIDA AND OUTFRONT
MEDIA, PARTNER FOR JUST WEAR IT PONTELA Y YA
PUBLIC SERVICE CAMPAIGN TO ENCOURAGE SOUTH
FLORIDIANS TO WEAR PROTECTIVE MASKS DURING
THE PANDEMIC
Since March 17, 2020, the South Florida community has been in lockdown in one form or another due to the global pandemic COVID-19. To date, there are 170,000+ deaths in the U.S., 773,000+ deaths globally and unfortunately Florida continues to lead in new cases nationally.
UNITYCOALITION|COALICIÓNUNIDA (UC|CU), the organization for the Latinx|Hispanic &
Indigenous LGBTQ community, advancing Equality & Fairness, through Education,
Leadership and Awareness, since 2002 – knew it had to take action to motivate the
community to self-protect by wearing their masks. “We knew that our diverse and
international community needed to understand the universal need and call to wear a
protective mask to slow down the spread of this deadly virus.” Said UC|CU director Herb
Sosa. “A Message of UNITY IN DIVERSITY | DIVERSIDAD EN UNIDAD, of the people –
not government - where everyone was equal and empowered to make a difference.”
added Sosa. Several hundred emails, calls and social media pleas later, along with a
cohesive message, t-shirt and mask campaign, and the movement was born.
OUTFRONT Media, one of the largest outdoor media companies in the United States
and Canada, stepped up to partner with UC|CU and bring this important campaign to the streets of South Florida. “We help people, places, and business grow stronger. Now
more than ever before, we are committed to help our partners grow stronger. It is a
nation of diverse demographics, lifestyles, and geographies.” From August 24th thru
September 6, 2020, OUTFRONT will bring this important campaign to their digital
shelters across Brickell, Edgewater & Wynwood neighborhoods.
Images are also featured in a Virtual Global Community Gallery, and across all social
media platforms. To be a part of this campaign, or to purchase your own JUST WEAR IT.
|PONTELA Y YA. T-shirt to help our Community in need. Proceeds benefit our MicroGiving Emergency Fund for LGBT Hospitality Workers and Artists fund.
UNITY COALITION|COALICIÓN UNIDA Y OUTFRONT MEDIA
PRESENTAN CAMPAÑA DE SERVICIO PÚBLICO PARA ANIMAR
A TOD@S A USAR SUS MÁSCARAS DE PROTECCIÓN
Desde el 17 de marzo de 2020, la comunidad del sur de la Florida
ha estado encerrada de una forma u otra debido a la pandemia
global COVID-19. Hasta la fecha, hay más de 170,000 muertes en
los EE. UU., Más de 773,000 muertes en todo el mundo y
desafortunadamente Florida continúa liderando en nuevos casos
a nivel nacional. "Sabíamos que nuestra comunidad diversa e internacional
necesitaba comprender la necesidad universal de usar
una máscara protectora para frenar la propagación de este virus mortal".
Dijo el director de UC|CU Heriberto Sosa. "Un mensaje de UNIDAD EN
LA DIVERSIDAD | DIVERSIDAD EN UNIDAD, del pueblo, no del gobierno,
donde todos eran iguales y estaban facultados para marcar la diferencia".
agregó Sosa. Varios cientos de correos electrónicos, llamadas y súplicas en
las redes sociales más tarde, junto con un mensaje coherente, una
camiseta y una campaña de máscara, y el movimiento nació.
UNITY COALITION|COALICIÓN UNIDA (UC|CU) es la organización para la
comunidad latinx|hispana é indigena LGBTQ (lesbianas, gay, bisexual,
transgénero, questionando) avanzando Igualdad desde el 2002.